Just a few of the projects we've worked on over the years...


The University of Washington owns a 50,000 s.f. stretch of highly-visible commercial space, known as Pac Ave, in beautiful historic building stock as part of it’s campus in Tacoma, WA.  But by 2013 the asset’s performance was an issue—7 of 25 spaces were vacant, while several operators were arrears in rent and a number of others were performing at a low level.  In 2013 our team was hired to conduct a market analysis and develop a re-tenanting strategy for their property; we then trained a retail advocate to implement the plan and seek out quality operators to fill space.

Today all spaces along Pac Ave are filled, and rental income and pass-through charges have increased 48%. Among others, tenants today include: University Bookstore, Starbucks, Elemental Pizza, Urban Xchange, Satori Apparel, London’s Salon, and Tinkertopia.  The City of Tacoma is now attempting to emulate the retail strategy; it recently hired Downtown Works to create a plan for the core of downtown Tacoma.


Since inception downtown Nashville’s retail program has been instrumental in helping more than 80 stores and restaurants—such as eatery/music venue Puckett’s Gro, Urban Outfitters, Betty Boots, Metropolitan Wines, Muse, and Modern Trousseau—open in Music City USA.

Crissy Cassetty, Retail Recruiter for the Nashville Downtown Partnership, reports that today downtown Nashville is getting a great deal of attention from top U.S. restaurateurs who are looking to expand their operations, which is also spurring renewed interest from local and regional restaurateurs and retailers. As Crissy put it,

“Key prospects are looking at spaces that they would never have considered just five years ago.  I am in a position now where top local retailers know who I am and what our plan is for restoring downtown as a shopping destination.  Downtown Works has played a very important role in this shift. Without a detailed merchandising mix plan in place we would not have had such success. The team’s knowledge about store merchandising and development has helped our existing retailers with their sales and marketing. In one instance, a retailer’s sales went up 51% after their consultation!  I know that Midge and Kelly are only a phone call or email away, and I take comfort in their participation in our efforts.”

Bellevue, WA

Seattle-based Wright Runstad is creating The Spring District, a $2.3 billion transit-oriented development with 5.3 million square feet of residential, office and retail space in Bellevue, WA.  

The 36-acre project includes the 100,000 s.f. Global Innovation Exchange (GIX) research facility, a collaboration between major research universities and companies from around the world, and the new headquarters for REI.     

Wright Runstad hired Downtown Works in early 2018 to help them best plan for 100,000 s.f. of retail throughout The Spring District.  Our team analyzed the consumer market and developed a merchandise mix plan and retail proformas to guide brokers in their prospecting efforts.


To start a conversation and learn more about our method and results from our work, email us:

Representative Clients Include:

City of Coral Gables

Downtown Austin Alliance

University of Washington

Friends of Waterfront Seattle

Downtown Seattle Association

City of Tacoma

LA's Downtown Center Business Improvement District

Iowa City Downtown District

Midtown Alliance, Atlanta

Pioneer Square Alliance

George Washington University

Nashville Downtown District

Chattanooga River City Company

City of Bellingham

Urban Villages

Beacon Capital

Wright Runstad & Company

Stellar Holdings

east coast office

8238 Germantown Avenue  

Philadelphia, PA 19118

Ph. (267)549-7528

west coast office

521 Stadium Place S. Suite 2316

Seattle, WA  98104

Ph. (206)708-1640

Midge McCauley, Principal

Kelly Kost, Retail Strategist