Downtown Works is passionate about downtowns, and skilled in all phases of retail consulting for large urban markets, smaller business improvement districts, and private developers. We have created strategies for downtowns, developers, and universities in cities across the U.S., including Philadelphia, Nashville, Austin, and Seattle. Our broad experience extends to strategies and concepts in close collaboration with developers, civic groups, urban planners, and design professionals.

To make retail a success for individual business operators, their landlords, and the wider community, Downtown Works incorporates a well-articulated strategy and a plan to get it implemented.  It’s the implementation that sets us apart from others and that gets results.  In some cases, implementation means that our team prospects for operators, cultivating the tenant mix for a given project.  In other cases we train advocates to steward the retail strategy developed for their community.  


Market Analysis

assess enabling environment

analyze trade area, demographics and psychographics

assess existing operators

evaluate competition


develop merchandise mix plans

create leasing plans

determine prospecting strategies

develop proformas


build stakeholder relationships

identify and train recruiters, offer ongoing support and continuing education

shape incentive programs

conduct branding/merchandising workshops for existing & new operators

work one-on-one on branding & merchandising with operators

east coast office

8238 Germantown Avenue  

Philadelphia, PA 19118

Ph. (267)549-7528

west coast office

521 Stadium Place S. Suite 2316

Seattle, WA  98104

Ph. (206)708-1640

Midge McCauley, Principal

Kelly Kost, Retail Strategist